Scientia potentia est. This sentence attributed to the English philosopher and thinker Sir. Francis Bacon makes the greatest of sense in the business environment in the midst of the digital age.

No one doubts that companies, regardless of their size or the sector to which they belong, use their knowledge to empower themselves, expand their revenue streams, optimize their internal and external processes, and know more about their client in order to offer them products or services that improve your user experience build customer loyalty.

At this juncture, handling reliable information on the spot at the right time can make the difference between an organization's success and failure.

But where is the germ of knowledge really? Experts are increasingly pointing to the data. Considered the oil of the 21st century, data has an immense potential yet to be explored and exploited. And if properly analyzed and combined with others it has the power to generate information that is highly useful for the development of the business and also to drive innovation.

Sensors, mobile phones, databases, traceability of every search, transaction or operation on the Internet leaves a trail of data that are true gold for the Marketing and Sales departments of any company and, of course, also for top management, which through proper data analysis can be sure to make the right decision, based on updated and consistent information.

Experts say that, in a globalized world like today, only those companies that are able to extract the most value from the data they have in their repositories, whether structured or unstructured, will be able to make informed decisions that will be able to gain in efficiency and be more competitive in the market.

The future goes through Big Data

At this juncture, the number of organizations that adopt Big Data techniques to manage and analyze their data begins to multiply in order to obtain reliable and real information that allows them to develop their activity, retain their customers and offer a better user experience.

Easily integrated into companies' information management systems, Big Data technology enables highly cluttered data to be processed and related quickly and without high costs. Best of all, it allows you to turn simple disjointed information into valuable knowledge for the entrepreneur and his entire ecosystem.